Sponsored by: Salesforce
To understand how Americans communicate with their healthcare providers, insurance payers and pharmaceutical firms — and their thoughts on up-and-coming technologies in healthcare such as artificial intelligence (AI) — Salesforce commissioned its “2017 Connected Patient Report.” The survey was conducted online by Harris Poll on behalf of Salesforce from May 4-8, 2017, among 2,083 U.S. adults, ages 18 and older, among whom 1,893 have health insurance.
The data shows that a number of American patients (defined as those who have health insurance and a primary care doctor) primarily communicate with their health insurance providers via the phone, but nearly three quarters of Americans think it’s important that their provider uses modern tools like web portals, live chat/instant message or two-way video. Patients are similarly open to communicating with pharmaceutical companies, with 83% stating they would share direct feedback about a medication with a drug company to help improve their ability to develop and support new medications. Finally, the report identified generational gaps regarding the use of artificial intelligence (AI) in healthcare. While younger Americans are interested in AI like digital assistants in healthcare, older Americans tended to be more excited by AI if it can help their doctors spend more time to focus on their health.
Please enter your email address to access this resource